Organic growth for SaaS products that have outgrown guesswork.

I audit, rebuild and run the search and growth systems for technical products so the people already looking for what you've built can actually find it. No agency fluff, no 12-month lock-ins.

Book a call See how it works
Organic signups / month 12-month view
2,940 +318% YoY
Illustrative trajectory from a representative engagement

Most SaaS marketing sites are optimised for nobody.

You've got a strong product and a technical audience that researches before it buys. But the site reads like it was written for a search engine from 2019, or for no one in particular.

Traffic that doesn't convert

Ranking for keywords your buyers never actually type into Google, while your competitors sit above you for the terms that matter.

CAC that only goes up

Paid channels are propping up pipeline because organic never got past "we published some blog posts."

No one owns growth end to end

An agency handles SEO, a freelancer handles content, and nobody is accountable for whether any of it moves revenue.

Two ways to work together.

Start with a fixed-scope audit if you need clarity first, or go straight into an ongoing partnership if you're ready to build the engine.

One-off

Growth Audit

A full teardown of your technical SEO, content, and conversion path — delivered as a prioritised roadmap your team can execute with or without me.

  • Technical & Core Web Vitals audit
  • Content & topical authority gap analysis
  • Competitor positioning review
  • 90-day prioritised action plan
From £3,200 · 2 weeks
Start an audit
Ongoing

Growth Partnership

I plug in as your embedded growth lead — planning, building, and reporting on the search and content systems that compound month over month.

  • Everything in the Growth Audit
  • Content strategy, briefs & editorial oversight
  • Technical SEO implementation with your dev team
  • Structured data & AI-citation (AEO) readiness
  • Monthly reporting tied to pipeline, not vanity metrics
From £4,800/month · 3-month minimum
Discuss a partnership

How an engagement actually runs.

Same process whether it's a two-week audit or a year-long partnership — just a different depth of execution.

01

Diagnose

Full audit of technical health, content coverage, backlink profile, and where you're actually losing to competitors — with real data, not a template checklist.

02

Prioritise

Every recommendation is ranked by effort and revenue impact, not just what's easiest to report on. You'll know exactly why each item made the list.

03

Build

Content briefs, technical fixes, and structured data go into production — either through me directly or working alongside your existing team.

04

Report on revenue

Monthly reporting tracks signups, pipeline, and CAC impact — not just rankings and traffic that don't tell you if it's working.

What this has looked like elsewhere.

Illustrative outcomes from representative engagements with B2B SaaS clients — specifics available on a call.

B2B SaaS, Series A
+214%

Organic demo requests within 8 months of a full content and technical rebuild.

Dev tooling, seed stage
3.8×

Increase in ranking keywords tied directly to buyer intent, not top-of-funnel vanity terms.

Vertical SaaS, Series B
−41%

Reduction in blended CAC after organic began carrying a larger share of pipeline.

Questions worth answering upfront.

Both — the audit works well pre-revenue to avoid building on the wrong foundation. The retainer is a better fit once you have some traffic and content to compound on.
I write briefs, structure, and strategy myself. Execution can be me directly, your in-house writers, or a vetted freelancer — whichever gets the best output for your budget.
The Growth Audit works well as a second opinion — an honest look at whether what you're paying for is actually moving the numbers.
Technical fixes can move rankings within weeks. Content and authority-building compound over 3–6 months — anyone promising faster is selling something else.

Let's see if there's a fit.

A 30-minute call — I'll look at your site beforehand and come with a couple of things I'd fix first, whether or not we end up working together.

Or email directly: hello@rhysj.com