A PPC audit is a thorough analysis of your pay-per-click advertising campaigns to identify areas for improvement and optimise your ROI.
A few key steps to conducting a successful PPC audit.
Step 1: Review Your Campaign Settings
Start by reviewing the settings of your PPC campaigns, such as the location targeting, ad schedule, ad rotation, and bidding strategy. Make sure that your settings align with your campaign goals and are optimised for your target audience.
Step 2: Analyse Your Keywords
Analyse your keywords to ensure that they are relevant to your target audience and generating high-quality leads. Use keyword research tools to identify new keywords and remove low-performing keywords that are wasting your budget.
Step 3: Evaluate Your Ad Copy
Evaluate your ad copy to ensure that it is engaging, relevant, and aligned with your target audience’s interests and needs. Make sure that your ad copy includes a clear call-to-action that encourages users to take action on your website.
Step 4: Examine Your Landing Pages
Review your landing pages to ensure that they are optimised for conversions and aligned with your ad copy. Make sure that your landing pages load quickly, have clear and concise content, and include a clear call-to-action that encourages users to take action.
Step 5: Review Your Conversion Tracking
Ensure that your conversion tracking is set up correctly and that you are tracking the right metrics. Use tools like Google Analytics to track conversions and identify areas for improvement in your campaigns.
Step 6: Evaluate Your Ad Spend
Finally, analyse your ad spend to ensure that you are getting the best ROI. Identify areas where you can reduce your ad spend without impacting your results and areas where you can increase your budget to improve your results.
Conducting regular PPC audits is an essential step in optimising your pay-per-click advertising campaigns.
Identify areas for improvement and optimise your campaigns for maximum ROI and to stay ahead of the competition and achieve your business goals.